Join Date: Oct 2007
Location: Capital Region, People's Republic of NY
Thanked 57 Times in 41 Posts
Mobil 1 Advanced Fuel Economy 0W-20/0W-30
Saw this full page ad in the Wall Street Journal for this stuff and wondered what it was. Claims a 2% mpg improvement and the website has a nifty calculator for it. I wondered how they did it and started looking through the FAQs:
Haven’t you been offering Mobil 1 0W-20 and Mobil 1 0W-30 already? What’s different about Mobil 1 Advanced Fuel Economy?
They are the same formulations as the products marketed prior to 2008 (emphasis mine). As the importance of fuel economy has increased, we felt it was important to communicate to consumers which products in the Mobil 1 family offer the greatest potential for improved fuel economy. Mobil 1 Advanced Fuel Economy oils are engineered to deliver outstanding engine protection while improving fuel economy.
Why do you recommend Mobil 1 0W-20 Advanced Fuel Economy as an alternative to 5W-20 when my car manufacturer recommends 5W-20?
Mobil 1 0W-20 Advanced Fuel Economy exceeds many new car warranty requirements where SAE 0W-20 or 5W-20 oil is recommended. Mobil 1 0W-20 Advanced Fuel Economy provides the high temperature protection of 5W-20 oils while offering improved fuel economy. As a result, many consumers can benefit from improved fuel economy while also obtaining outstanding engine protection for their vehicle. Mobil 1 0W-20 Advanced Fuel Economy only be used in vehicles designed to operate on either 0W-20 or 5W-20 oil.
If the manufacturer of my car recommends a 5W-20 motor oil, will I void my warranty if I use Mobil 1 0W-20 Advanced Fuel Economy instead?
If your car manufacturer recommends a SAE 5W-20 ILSAC oil (starburst), we recommend either Mobil 1 5W-20 or Mobil 1 0W-20 Advanced Fuel Economy. You will not void your warranty. Mobil 1 0W-20 Advanced Fuel Economy can provide better fuel economy and better low temperature performance.
So it's a crummy relabel. Same old oil, great new hype, and probably a great new price to go with it. Sheesh.
"Communication isn't what you say. It's what they hear." - Red Auerbach
2007 SE I4 5AT, Cool Blue, 67k
2004 EX I4 5MT, Desert Mist, 160k
Also in the family:
2009 TSX, navy, auto
2011 TSX, black, M6 Tech
2012 Crosstour V6, black
2013 Civic EX, gray
2014 Honda HRX217 (2)
2001 Accord EX I4 5MT, Satin Silver, oil slick at 86K
1999 EX-LV, Heather Mist, sold at 146,567
1994 Accord LX I4 5 MT ABS, Malachite Green, traded at 285k