I would like to reduce the road noise in my '09 Accord particularly at highway speeds. I have replaced the tires with Bridgestone Serenity Plus II tires which are supposed to be the most quiet on TireRack but at 55+ mph, the noise is still too much especially when you are trying to talk on the phone with Bluetooth. (Yes, I have Parrot Bluetooth which is supposed to be one of the best with background noise cancellation too). The noise is low if you are on new asphalt but if it is older asphault or concrete, it is too noisy. I've measured it at 84db which personally I think is too high. Anyway, I don't want to rip the car apart, tear up the carpet, dismantle the doors, etc. which is far more money and time that I have. Has anyone had success with exterior wheel well sound deadening? I'm thinking of the rubberized coating or perhaps the Second Skin Spectrum Sludge on the wheel wells or maybe even both! Perhaps it would be even better if I could get a layer of foam behind the plastic wheel well cover around the tires and then coat the tire-facing side with sludge to help reduce road noise. Any tips on removing the plastic wheel well on the Accord? Anyone tried this and had favorable results? If the noise is coming from the tire area, I think this should be the focus area, correct?