Drive Accord Honda Forums banner

1 - 9 of 9 Posts

·
Registered
Joined
·
178 Posts
Discussion Starter #1
Here's the details from USA Today: Honda killing off Crosstour in big production shift

Honda killing off Crosstour in big production shift

Honda said Wednesday that it is killing its Crosstour, a car-like crossover that never caught on with consumers.

In a shakeup of its manufacturing in the U.S., Honda says that no longer producing the Crosstour at its East Liberty plant in Ohio will free up space on the production line for two hot sellers, the Honda CR-V and Acura RDX. In 2017, the plant will also start making the Acura MDX.

Crosstour had the front end of an Accord, but the rear was a fastback shape with a rear hatch intended to make it handy for carrying cargo without being considered a station wagon. It's the same basic idea as a BMW X6.

"The Crosstour, introduced in 2010, served a positive role in helping the Honda brand target crossover buyers," wrote American Honda's Executive Vice President John Mendel in a statement. "However, the crossover segment has eveolved and we believe the all-new 2016 Honda HR-V launching later this spring will create new value for crossover shoppers.'

The HR-V is the new smallest SUV in the Honda lineup, built on the platform of a Honda Fit. Honda thinks it will appeal heavily to Millennials, meeting their needs for a car that easy to park in crowded cities while have lots of interior space for hauling.

Mendel also said production of the Accord Hybrid, another slow seller, will be transferred from Maryville, Ohio, to Sayama, Japan to "better optimize our global production capabilities."
 

·
Registered
Joined
·
2,713 Posts
What to do now? I was hoping for a V64WD Honda that seats 5. Don't really want to go the RDX route and pay for the Acura badge and super unleaded. So I guess I will have to give the Pilot a try or the Ford Edge. The Pilot probably makes the most economic sense as it will eventually replace my Odyssey but wanted to downsize to a 5 seater.
 

·
Registered
Joined
·
245 Posts
Sad to see it go... The Honda Crosstour is no more

While hardly the most surprising news in the automotive world, it's with sad hearts that we report the passing of any automotive nameplate... even when it's as generally unloved as the Honda Crosstour. In a statement from American Honda, Executive Vice President John Mendel confirms the quirky, sort-of wagon's demise for the 2016 model year.

The Crosstour was introduced in 2010 as a compromise between a crossover and a traditional station wagon. However, unlike the popular Subaru Outback with a similar melding of styles, Honda's was never able to really catch on. Honda America's CEO was disappointed with sales as far back as 2011, and an attempt to make the model look a little more rugged didn't work. In 2014, 11,802 Crosstours were sold, a 29.9-percent drop from the year before.

In its announcement for the vehicle's discontinuation, Honda says the new HR-V should "play a more significant role as a gateway model." The company thinks the crossover segment today has changed from when the Crosstour debuted.

The capacity at the East Liberty Plant in Ohio previously required for Crosstour production will be used for the more popular CR-V, Acura RDX and, as of early 2017, the MDX. Meanwhile, production of the Honda Accord Hybrid will be moved from the Marysville Auto Plant in Ohio to Japan.

PRESS RELEASE

Statement by John Mendel, Executive Vice President, American Honda Motor Co., Inc. Re: North American Production Portfolio

Apr 8, 2015

Honda's growth strategy in North America is keyed to aligning our product portfolio and related production around the needs of our customers and growth segments in the marketplace. This includes the fortification of our light truck line-up with the recent introduction of a refreshed version of America's best- selling SUV, the CR-V, as well as the all-new 2016 HR-V, a new 2016 Pilot, and the next generation Ridgeline truck, coming to market next year. The strategy also includes strengthening our leading lineup of passenger cars with the introduction this fall of an all-new Civic lineup that will include more variants than ever before, including a new five-door model.

In order to fulfill this customer-focused strategy, we are making several changes to the lineup of vehicles we build in our auto plants in Ohio. Effective with the 2016 model year, we will discontinue production of the Honda Crosstour at the East Liberty Plant in Ohio, also home to the hot-selling Honda CR-V and Acura RDX models, and transfer production of the Accord Hybrid from the Marysville Auto Plant to the Sayama Plant in Japan.

The Crosstour, introduced in 2010, served a positive role in helping the Honda brand target crossover buyers. However, the crossover segment has evolved and we believe the all-new 2016 Honda HR-V launching later this spring will create new value for crossover shoppers and play a more significant role as a gateway model for the Honda brand to drive light truck sales growth. This move will allow the East Liberty Plant to focus on meeting demand for the CR-V and a refreshed 2016 Acura RDX and, as announced last month, expand light truck production in early 2017 with the Acura MDX.

The transfer of the Accord Hybrid from the Marysville Auto Plant (MAP) to Honda's Sayama Plant in Japan, will better optimize our global production capabilities, enabling MAP to focus on its significant role in producing popular models including the Honda Accord Sedan and Coupe and the Acura TLX and ILX performance sedans. ILX production began at MAP in February 2015.

Honda will continue to evolve its customer-focused product strategy in North America by leveraging the flexibility of its production operations in the region. Last year, more than 97 percent of the Honda and Acura vehicles sold in America were produced in North America.
 

·
Registered
Joined
·
178 Posts
Discussion Starter #4
What to do now? I was hoping for a V64WD Honda that seats 5. Don't really want to go the RDX route and pay for the Acura badge and super unleaded. So I guess I will have to give the Pilot a try or the Ford Edge. The Pilot probably makes the most economic sense as it will eventually replace my Odyssey but wanted to downsize to a 5 seater.
...or buy a '15 CT while you still can. :wink
 

·
Fear The Turtle!
Joined
·
2,166 Posts
Sad day. I always liked em.
 

·
Registered
Joined
·
2,713 Posts
...or buy a '15 CT while you still can. :wink
I was originally going to do that but when I was in the showroom last year and sat in a V6 EXL accord with all of the updates I couldn't justify getting a 5 year old Crosstour design which cost more. For Crosstour prices I would want LED's, CMBS, electric steering which aren't part of the design. Besides I was hedging that the CT was going for a redesign to compete with the Subaru.
 

·
2016 Nissan Maxima Platnm
Joined
·
4,577 Posts
Someone needs to rename this forum.
This forum should have been renamed YEARS ago, since the vehicle is hardly considered new and Honda dropped 'Accord' from the model name because it was an embarrassment with poor sales. The perfect new name would be, "The DEAD Honda Crosstour".

The Acura version was even worse, with dismal sales, and killed off a few years ago. The real reason was not changing strategy. They dropped it because it didn't sell at all. Honda only sold about 700 last month. When something doesn't sell, you don't keep making it. Even the Element did better than the Crosstour. Good riddance to that ugly mess.
 
1 - 9 of 9 Posts
Top