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Well I officially have the 2011 CT Brochure. Our dealership just got them in a day or two ago. The 2011 isn't on Honda's website yet.
There were rumors of USB audio interface on all models and the revised 2011 center stack as well as a 6 speed Automatic Transmission.
Not the case. Not a single thing changed.
In other news, our Frontline Newsletter from Honda this month says that salespeople should market the Crosstour as it's own model, based off the Accord platform. Even more interesting, there has been speculation that the Crosstour may no longer have the 'Accord' nameplate as of MY 2012. To help distinguish it from the Accord Sedan.
In addition, the newsletter suggests that salespeople taut the CT's luxurious appointments and it's smooth, quiet ride. There is also a section about making customers see the Crosstour as a unique vehicle. I suppose that's to make owners feel special.
Also, the new brochure has a picture of the Sedan and the CT side by side, with length measurements under each car. To point out there's only a 2.X inch difference in the size. Obviously that's there to deal with size objections.
In case anyone is wondering, here's demographics of the 3 Crosstour's I've sold in 4 months.
1. Male, 25 years old, Executive Assistant - Red EXL 2WD - Prev Car 04 Accord EX I4 Sedan - Car sat on lot for 285 days.
2. Female, 57 years old, UPS Driver - Green EX 2WD - Prev Car 98 Volvo 850 Wgn - Car sat on lot for 368 days.
3. Male, 19 years old, student, - White EX 2WD - Prev Car 05 Accord EX V6 - Car sat on lot for 301 days.
There were rumors of USB audio interface on all models and the revised 2011 center stack as well as a 6 speed Automatic Transmission.
Not the case. Not a single thing changed.
In other news, our Frontline Newsletter from Honda this month says that salespeople should market the Crosstour as it's own model, based off the Accord platform. Even more interesting, there has been speculation that the Crosstour may no longer have the 'Accord' nameplate as of MY 2012. To help distinguish it from the Accord Sedan.
In addition, the newsletter suggests that salespeople taut the CT's luxurious appointments and it's smooth, quiet ride. There is also a section about making customers see the Crosstour as a unique vehicle. I suppose that's to make owners feel special.
Also, the new brochure has a picture of the Sedan and the CT side by side, with length measurements under each car. To point out there's only a 2.X inch difference in the size. Obviously that's there to deal with size objections.
In case anyone is wondering, here's demographics of the 3 Crosstour's I've sold in 4 months.
1. Male, 25 years old, Executive Assistant - Red EXL 2WD - Prev Car 04 Accord EX I4 Sedan - Car sat on lot for 285 days.
2. Female, 57 years old, UPS Driver - Green EX 2WD - Prev Car 98 Volvo 850 Wgn - Car sat on lot for 368 days.
3. Male, 19 years old, student, - White EX 2WD - Prev Car 05 Accord EX V6 - Car sat on lot for 301 days.