In terms of features, both the 2018 Camry and the 2018 Accord are going to be impressively equipped for "base" models. The 2018 Camry LE lists for $24,900 with destination, and includes a lot of standard stuff....
https://www.toyota.com/camry/camry-features/
For instance, the 2018 Camry LE has "Safety Sense" as standard, which includes pre-collision pedestrian detection, lane departure alert with steering assist, automatic high beams, and Dynamic radar cruise control. Most of that stuff I personally feel mixed about, but the last feature is something that I'd like—and it was only available on high-priced Lexus models just a few years ago.
The 2018 Camry LE also has 17" tires with alloy wheels standard, Toyota's Entune 3.0 with navi w/7" display, 8-way power driver's seat, 60/40 split folding rear seat, "wood" interior trim, 4 window auto up/down, led illuminated glove box, etc.
That's pretty impressive for the entry-level model. Although in fact, strangely, in about 5 months, for $500 less, you'll be able to get the even more base L model, which eliminates the power seat and other stuff to save weight and costs, ultimately boosting mpg a little. I think very few people are going to get the L...
In terms of equipment on the 2018 Accord LX, we don't have quite the same level of detail, and we don't know the pricing yet, but I very much doubt it'll be more than $400 more than the Camry LE. But there is a lot of info at Honda's site:
Dramatic Design of Reimagined 2018 Honda Accord Signals New Direction for America?s Retail Best-Selling Midsize Sedan - Honda News
Every 2018 Accord is going to have HondaSensing, which is mostly similar to Toyota's "Safety Sense." Honda's radar cruise control system is maybe a little bit better than Toyota's. Looks like Toyota has a basic system for the lower levels of trim, and then a fancier system that can deal with lower speeds on the upper trims and with option packages. Honda has the standard low speed cruise across the line.
But the big win for Honda here is standard AndroidAuto/Apple CarPlay, which Toyota strangely doesn't offer. The Accord LX is almost certainly not going to offer a power seat, but ultimately having lived with AndroidAuto in my 2016 Accord for a year, and loving it, I think that Toyota really missed the boat here, handing Honda a significant competitive advantage. Also, Honda is giving at standard 8" display for this on the base model, while Toyota only gives 8 inches on the upper trim.
I think the 2018 Accord beats the 2018 Camry on interior features because of AndroidAuto/Apple CarPlay. And if you need a power seat for your Accord, you can always step up to a higher model to get it. But even the top of the line Camry will still have "Entune."
Camry is a car for people who don't like cars.
Yes, that's been completely true up until now, but when the 2018 Camry hits dealers in a few weeks that's going to change. Apparently this Camry is actually fun to drive. Here's what Car and Driver said:
"With either engine, the Camry driving experience has been elevated. Toyota engineers claim to have lowered the car’s center of gravity by an inch, while the TNGA platform brought a change from a strut-type rear suspension to a multilink setup. The chassis is remarkably stoic and gamely resists body roll. In gentler driving, there’s a newfound poise that replaces the somnambulant motions of the previous car. The steering has real weight that builds nicely as you turn the wheel. "
2018 Toyota Camry First Drive | Review | Car and Driver