NOVI, Mich. — Ask any car company executive how they plan to turn a profit in the future and they'll rattle off plans to sell efficient and well-equipped small and midsize cars for premium prices.
John Mendel, Honda's (HMC) top U.S. auto executive, is well aware that the plans sound as if they were photocopied from the Japanese automaker's playbook.
The increasing competition faced by Honda's bread-and-butter models, the midsize Accord, compact Civic and CRV small crossover vehicle, is what keeps Mendel awake at night.
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John Mendel, Honda's (HMC) top U.S. auto executive, is well aware that the plans sound as if they were photocopied from the Japanese automaker's playbook.
The increasing competition faced by Honda's bread-and-butter models, the midsize Accord, compact Civic and CRV small crossover vehicle, is what keeps Mendel awake at night.
More