We had a thread about the EX vs EX-L just a few weeks ago. I still feel that the EX gained value for 2016, while the EX-L lost some.
For 2016, the EX gained LED DRL, homelink, XM radio, remote start, Car Play/Android Auto, and LED tail lights. The EX-L already had XM, homelink, and LED tail lights, but also gained remote start, Car Play/Android Auto, and LED DRL. However, the EX-L lost Forward Collision Warning and Lane Departure Warning which are now part of a $2000 Sensing + Nav package. Despite the fact the EX gained features relative to the EX-L and the EX-L lost FCW/LDW, the price difference between the two only dropped by $300. This, at least IMO, makes the EX a better overall value than the EX-L. To be honest, $2290 seems like kind of a rip-off for leather, heated front seats, auto-dimming mirror, premium (HA!) audio, 4-way power passenger seat, and 2-position memory for the driver's seat. It should be less than $2000 for all of that, I think.